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Elle's Case Study Video

CASE STUDY

How a photographer is saving 3 hours per client with this booking automation.

“Courtney is INCREDIBLE to work with! I'm a creative entrepreneur, and technology is not my strong suit. Thanks to her, the professionalism of my business has reached a higher level than ever before, and I'm able to trust that my clients are getting the communications they need...”


- Elle Luke, Founder of Elle Luke Photography

THE CHALLENGE

Doing the admin work was mentally draining and taking away from her family priorities.

As a single mom, Elle dreams of one-day taking her business full-time to support her family. What had started as a passion project with just a handful of clients suddenly took off, and she found herself booking more sessions than she could handle—up to 11 in a two-week period!

 

She was drowning the admin work of manually managing the booking process—sending contracts, payment links, and endless client emails. Trying to keep track of it all with planners and to-do lists was leaving her feeling disorganized, and the mental strain was impacting her ability to be fully present with her daughter.

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THE SOLUTION

Create a seamless experience to free up her time and mental energy.

Elle knew she needed to streamline and automate her processes, but the prospect of setting up those systems felt overwhelming, so I recommended a Full-Scale Setup of her automations for a comprehensive, done-for-you solution. The starter package with three workflows was enough to automate her entire booking process!

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The goal was to create a seamless experience for both her and her clients to free up time for photography work and family life.

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We did this in 3 simple phases:

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The Seamless Experience for Elle and Her Clients

View the simplified workflow that Elle and her clients now experience.

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THE RESULTS

Reduced stress and increased peace of mind with sustainable client growth.

Elle couldn’t be happier with her new automated CRM and booking process.

Time reduced by 3 hours of work per client.

Increased capacity by 10%, allowing her to book 4 additional sessions during the busy season.

Increased prices by 12.5%.

Subscription cost savings of $50/month because of my tech stack strategy.

Reduced stress as clients manage themselves through automation.

Increased peace of mind as she can be fully present with her daughter.

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Elle Testimonial: "Courtney is INCREDIBLE to work with! I'm a creative entrepreneur, and technology is not my strong suit. I explained to Courtney the general idea I had in mind for an automated booking process including a series of emails for my photography business, and she took the vague explanation I had, guided me to the tools and resources I needed to make things happen, then worked her magic to set things up exactly how I wanted them. She is incredibly organized and walks you through everything you need to do, and creates custom resources so you can follow along to set things up. Thanks to her, the professionalism of my business has reached a higher level than ever before, and I'm able to trust that my clients are getting the communications they need without having to manually send emails for every client. Seriously cannot recommend her enough!!! Thank you so so much for your help and continued support, Courtney!!!"
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